Essentials Case Study | Serendipity Int
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Serendipity Int

+300% increase in organic search visibility in 12 months

Project Overview

The Sri Lankan beauty and personal care market has been steadily growing over the last 10 years. The explosion of the internet and social media over the last 3 years, fueled by urbanisation, convenience and increased disposable income, have generated growth in the purchase of beauty and personal care products. began operations in 2017 with a passion to celebrate beauty. In less than 3 years, it has emerged as Sri Lanka’s leading online beauty store, catering to both Men and Women. is a website dedicated to offering a personalised online experience with exceptional customer service and competitive pricing. Partnering with industry leading local and international brand houses and distribution agents, Essentials aim to be a credible and informative site that will focus not only on products but will offer a platform for consumers to engage with others, industry experts on beauty trends, tutorials, and beauty tips and recommendations.


What Stands Out

The Campaign

With over 1100 products listed under 250 categories in the website, Serendipity Int developed a holistic SEO strategy focused on driving awareness for both individual products and product categories across technical, content and authority aspects in the site. Further to this Serendipity focused on improving the overall share of voice share in the market for a larger number of relevant searches.

The Results

Serendipity’s SEO campaign has helped the client achieve the following results in 12 months:

Organic impressions

1st place rankings

Page 1 ranking positions

Organic traffic growth

Ecommerce overview

Awards and market position

As a result of the above achievements, traffic volumes, market visibility, credibility and recognition from brand houses is placed at the top of the online beauty and wellbeing market. The business has now moved into the key player category and has won multiple awards for best eCommerce and digital business by Sri Lanka’s top online awarding bodies.