Bespoke SEO Audit Services in London | Serendipityint
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Serendipity Int

Looking for Bespoke SEO Audit Service in London?

We offer an extensive health check and in-depth analysis of your website to determine its performance, visitor volumes and lead generating capabilities. We check how discoverable you are on Google, Bing, and Yahoo search engines, and compare them to your competitors to determine your market position and highlight gaps, opportunities that can be developed to drive your visibilibility and organic ranking.

Customer engagement focused

It is vital we understand your customer journey and expectations. We study your market to find deep consumer insights that will be vital in formulating your tailored digital marketing strategy.

No lock in or long term contracts

Our ethos and drive is to always outperform expectations. We do not lock you in long term contracts. We build partnerships and long term relationships through performance based work ethic and return on investment.

Dedicated Project manager

You will be assigned a dedicated account manager, who you will work closely with you throughout your project and campaign. You will have direct access to our process, and all our services with progress reports.

We are innovative

We strive to be the best. we create, innovate, and explore, so you get to stay ahead of your game, no matter how fast it moves. This has been our passion from day one and will continue to drive us forward.

Focus on growth

We are determined to see you succeed. We fervently transcend our efforts to make sure we go the extra mile, build on our knowledge and expertise to continuously deliver results beyond your expectations.

Transparent Reporting

It is vital that you are kept informed of the progress and development of your project and campaign. At the end of every calendar month, we send you a simplified and detailed report on your business's digital performance. This highlights our work, performance, analytical insights and ROI.

Our Approach

The secret to high performing, SEO friendly sites are a stable foundation and good architecture. This can be determined through an extensive audit and in-depth analysis. Through detailed examination and through years of expertise within the industry we interpret your data to create actionable plan that will work within the parameters and budgets set out by you.

We make sure that your story is understood by search engines and look to connect the all-important customer through their searches. Digital marketing intelligence helps you become easily discoverable to your audience and achieve better-informed outcomes that do not dwindle. It is the science that elevates you on search engines and enables you to become accessible to the people who need you when they need you. We do just that with intelligence-guided data and tested optimising techniques.

Our Process

Phase 1


Phase 2


Phase 3


Phase 4


Phase 5



Increase in Organic Impressions


Increase in Organic Traffic

Good Design and Build

The client reached out to Serendipity Int to increase lead generation and conversion rate through organic search. After 12 months into the SEO strategy, We have helped the company increase its monthly traffic by 260% and create a strong and sustainable digital footprint.

View Case Study

What Clients Say

We are thrilled with the results they got us and their professionalism, quality of the work, development capabilities and as a full service digital agency.
Amol Kshatriya
We’ve been using The services of Serendipity for the past ten years. Their professionalism and insights into innovating solutions has helped us get to where we are today.
Nabeel Shariff
Serendipity demonstrate a high level of professionalism and have a wealth of expertise which has helped us to build credibility, authority and awareness of the services we offer. Our businesses have grown enormously over the last few years with the assistance of their services.
Dr Deepika Rodrigo

Frequently asked Questions (FAQ)

What is an SEO Audit?

It is an in-depth understanding of all the functions of a website to gather precise information and data to analyse how to improve its organic search results (your ranking on search engines such as Google, Yahoo, Bing). SEO audits are usually carried out by professional SEO consultants by using specialised tools.

How is this different from a free SEO audit tool?

The free tools you find online do only the bare minimum technical analysis, which does not give you the full picture of your current digital state and does not highlight all issues that are vital for the web sites performance and organic ranking. SEO is more than just colourful metrics; it permeates the entire “big picture” of your business, addressing every vital element that pays a key role in your website's overall ranking and authority. Our professional SEO audits are done by specialists who can offer insightful and valuable information that will add value to your business and enhance your digital strategy. It is a well-researched action plan that will drive organic search results and build the foundation required to scale your business. We examine every critical component of an SEO audit, including competitor evaluation, content evaluation, on-page optimisation, link analysis, indexing, crawling, keyword analysis, accessibility, site architectonics and strategy.

Why should you consider an SEO Audit?

  • A noticeable reduction in organic traffic after a development completion, website redesign or revamp, rebrand, site migration, consolidation, or a link change. 
  • Your website content may not be up to date and keywords may not have been reviewed or dated. 
  • An accumulation of ‘technical debt’ is making your site perform poorly. Plugins you have chosen, technical manoeuvers, tools deployed on your site, regardless it being active or inactive can be cancelling out each other’s efficacy. This can further obstruct the user interface, search engine bots, and servers. 
  • Lack of original content. Content duplication leads to over indexation, and subsequently loss of page authority. When this happens, the probability of users finding your content on search engines goes down. 
  • Your site isn’t mobile-friendly. A very high number of users are using mobile devices for digital consumption, and if you don’t have a digital platform that easily accommodates it Google will lower your keyword rankings based on poor user satisfaction. You will experience a climbing bounce rate, and an outflow of customers from your site, which is not a healthy state. 
  • Establishing yourself as an authority in your enterprise, industry, business, and area of expertise is essential in forming trust among users. Broken links – outbound or inbound or internal can damage this reputation. 
  • You are not abiding by the code of conduct. Google’s Webmaster Guidelines decide who gets to the top and who does not. If you do not adhere, you will risk sliding down in your rankings and find it very hard to be rediscovered and ranked high for your desired search terms. 
  • Is your content open to all? If you have any hidden or blocked content that search engines are unable to index, users are not going to find you. 

What are the benefits of an SEO audit?

  • Importantly you gain crucial knowledge of the inner workings and overall performance of your website. Without this knowledge, you cannot make the right changes that drive desired and targeted results.
  • Technical insight will highlight areas that need immediate attention and give you an understanding of your website’s mechanisms. This can be looked as your yearly MOT. It will present you with a detailed report on the issues that are hindering your site performance and help direct traffic that was getting away from your site.
  • You can create a timely user-friendly experience that will boost your search engine ranking. User experiences determine how search engines treat you.
  • It will help you decide how to generate and present your content. You will be guided in creating SEO friendly content that drives engagement and more user volumes.
  • Your targeted keywords will see better rankings, and organic search traffic to your site will increase.
  • You will see an improved conversion rate generated by leads and online sales.
  • A low-maintenance running cost that does not require a surge of investment due to the website and the architecture not complying with search engine updates.
  • It offers a clear picture of your backlink profile.
  • You get to see how the world sees you through search engines.

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