Digital marketing involves a combination of strategies that work together to achieve a business’ goals of increasing brand awareness, leads, sales, and ultimately, revenue. This combination of strategies is effective...

Marketing as a whole aims to generate interest, visibility, and trust. But the entire process becomes much more streamlined when lead generation is implemented. This is because lead generation marketing...

When setting out on any new venture or establishing a company, one of the key factors in determining its success, is its reach. The quality of the product or service...

It is no surprise that the shopping behaviour of the average customer in the UK has drastically changed over the last few years. And the covid-19 pandemic has contributed and...

Google’s announcement regarding their page experience update and its scheduled roll out has set the marketing world abuzz. But how exactly does it affect you? And what are the expected...

Successful business owners are those who know how to connect and remain connected to their customers. One way of achieving this is by applying different marketing strategies that generate more...

You own a construction company. You already have the personnel, the expertise, the tools, and even the requisite permits and licenses. All that is left, is to build a strong...

At Serendipity Int, we decided to put together a list of the top 11 SEO Trends and opportunities for 2021 that your brand and business can invest in to increase...

Roofing companies are as old as time as they provide a fundamental service required by property owners. However, the way each roofing company is found by the right customer base...

SEO. A practice that has completely changed the face of marketing in the two decades of its existence and radically altered how marketing budgets are spent. But is it here...

Blogging is essential for a marketing campaign to succeed. However, as any blogger knows, it is not always possible to write a post that will generate the necessary buzz. This...

To make your site stand out from the competition is it important that your SEO is on-point, as it is search engine optimization that will help your site surge ahead....

Websites, are today an essential way of selling your products or services. It puts your company and brand in the public eye. It is one of your most effective ways...

In 2014 the local SEO landscape changed with Google’s Pigeon update. It changed the dynamics, ensuring that sites providing genuine and relevant information gained higher rankings locally. Put basically, Pigeon...

GDPR goes into effect on the 25th May 2018. It applies to all businesses that collect, store and/or process the personal data of EU citizens. This means customer data and...