Good Design & Build SEO Case Study | Serendipity Int
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260% increase in organic traffic

Project Overview

Good Design & Build is a Design and Build company based in South West London with an experienced team of qualified and skilled professionals consisting of architects, structural engineers and builders. GDB specialises in modernisation of residential properties, loft conversions, house and kitchen extensions.

The client reached out to Serendipity Int to increase lead generation and conversion rates through organic search. After 12 months into the SEO strategy, We have helped the company increase its monthly traffic by 260% and create a strong and sustainable digital footprint.

  1. Increase organic visibility
  2. Increase organic traffic
  3. Increase number of leads


What Stands Out

The Campaign

After performing an in-depth market analysis, competitor and site audit, the team developed a holistic search marketing strategy aimed at improving the client’s overall organic visibility for top targeted keywords, boosting site traffic and, ultimately, increasing conversions.

The objective was to expand the company’s online visibility and target cities and towns in London in generating commercial and residential leads to the site.

Extensive keyword research was conducted to determine which location-based keywords have high competition and keywords relevant to the services and expertise of the business. We identified gaps and potential areas to optimise the site in the market.

Following keyword research, the team developed a comprehensive content development and amplification strategy focused on ranking for location-based commercial keywords as well as for top of the funnel keywords through inspirational content published on the blog.

We implemented strategic link building solutions and ramped up outreach efforts considerably. Increasing the site’s total amount of links considerably from the start of our engagement to raise the overall authority of the site as well as traffic to the website. We leveraged internal linking and built relevant and organic links from authoritative sites to rank for competitive search queries.

Apart from on-going content and link building activities, we continue to optimise and monitor listings and reviews on local business information and review sites. Technical and on-page SEO elements are monitored regularly to ensure the site is in par with search engines best practices and guidelines.

The Results

Serendipity’s SEO campaign has helped the client achieve the following results in 12 months:

Overall, the highest clicks and conversions were generated through organic traffic. Serendipity’s SEO and CRO campaigns have improved organic search by +260% (YoY), with a +146% (YoY) increase in new users.

Impressions growth

Number of keywords growth

Ranking Visibility

Organic user growth

“Good Design and Build specialises in period house conversion and extensions to 1930s semis. We have been working with Serendipity for well over 3 years now and they look after our website design/development, SEO, google PPC and marketing for well over 3 years now. We are thrilled with the results they got us and their professionalism, quality of the work, development capabilities and as a full service digital agency. Rukshan, Tharanga and the team are always full of innovative ideas, constantly update our web presence and make sure our content is fresh and relevant. They produced a brilliant detailed strategy suited for our business and have gone beyond expectations in implementing it. We have seen our business grow with their support and would recommend them without any hesitation!”

Amol Kshatriya