In 2014 the local SEO landscape changed with Google’s Pigeon update. It changed the dynamics, ensuring that sites providing genuine and relevant information gained higher rankings locally. Put basically, Pigeon was designed by Google to ensure their local search algorithm is closer to their web algorithm. This works to improve the ranking parameters that are based on distance and location. Read on to find out how to use SEO to get your business noticed, locally. You will appreciate the attention!

My Business page – make it your own

To beat out the spammers and losing your ranking, set up your Google My Business page correctly. This is the first step in your successful SEO strategy because it will increase your chances of showing up higher in the local listings, such as Google Maps and Local Finder. It helps your organic rankings altogether. What you need to do is to include your company name, address and phone number, correctly. It is also good to add details such as business hours and the payment methods your business accepts. If adding a unique description, ensure that it is formatted correctly. Finally, categorize your business correctly and add high resolution profile and cover images. Another good idea would be to include positive customer reviews, if possible.

Use Schema

Adding a schema markup to your web page creates an enhanced description. This is what is known as rich snippet and provides more data to search engines about your website. Make sure its properly implemented for maximum benefits, as it is a great way of increasing your rankings and giving you that competitive edge, online.

Invest in genuine customer reviews

It is now a well-established fact that customers trust online reviews. As mentioned previously, adding genuine customer reviews will help improve your local search rankings. Add a convenient and easy to use ‘review us’ page for customers to review you. Use social media to make your business presence felt via Facebook, Instagram and LinkedIn. Be responsive to reviews and queries, so that potential customers know that you genuinely care.


Its important that your information remains consistent. Any inconsistency and Google may crack down on you. Referred to as NAP; name, address and phone number it is important that this information is consistent right across your website and all other sites as well. The information should not be difficult to verify as accurate. The more local citations you build up the better it is for you, such as through Yelp and the Yellow Pages.